MoEngage Raises $25M for its Mobile-first Customer Engagement Program

A San Francisco and Bangalore-based startup, MoEngage has raised $25 million in a new financing round. It is aiming to grow its network in North America and Europe. MoEngage helps firms to understand their customers better and improve their engagement. It offers a product to obtain deeper insights into the way their customers are engaging with their apps and websites.

The founder of MoEngage, Raviteja Dodda said that they can even tell what time a customer is using the app. He stated, “Based on your understanding about the customer, you can send them personalized notifications. Say you’re using a ride-hailing app.”

“The firm would now know how often you use their app and at what time you tend to avail of their service. Based on these learnings, they can offer you deals or reminders that could help them improve their conversion rate,” Today, MoEngage works with several major firms in North America, Europe, and Asia.

Its clients include CIMB Bank, Vodafone, Samsung, Deutsche Telekom, and ride service Ola. It further involves hotel service provider OYO, grocery delivery Bigbasket and music streaming service Gaana.

On its services, chief operating officer of ride-startup Ola, Arun Srinivas said that MoEngage plays an important role and drives higher customer lifetime value. Its scalable platform and a customer-first approach enable them to deliver relevant communication to their customers.

Altogether it has bagged hundreds of clients in over 35 countries and has served more than 400 million active users for them every month. It faces competition with other startups including India-based Clevertap